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Vital

tomato ketchup package design

…new suit for unforgettable ketchup taste

The taste of famous Vital ketchup is one of those small things that put an extra spice to pizza lovers’ lives. As a synonym for quality and tradition, „Vital“ is one of the biggest food companies in this part of Europe.
After years of sparkless tradition and history of bringing joy to every meal, Vital ketchup has finally got a new memorable package design.

 

Challenge

The real challenge was to discover a new and fresh package look that will point up the fact that this Vital ketchup is one of the bestselling, highest quality products on the Balkan market.
Vital company records a long history of using only domestic and natural ingredients in ketchup preparation, so one of the tasks was to create the package that associates on delicious and fresh tomatoes.

 

 

Approach

Petya used the previous design as a base, changing the old shape of the package. The new redesigned bottle reminds of ketchup fluid form, which makes product appearance appealing and easy to remember.
The shape of the previous bottle was uneasy to handle, so the new package had to be ergonomic and suitable to fit the hand.

 

Vital tomato ketchup packaging design - plastic bottle

 

 

Solution

New design met both practical and visual goals. With adding the final touch, different flavours of this quality product were presented. The final package solution has an elongated shape that keeps full bottle volume. The form is solid, but yet easy to handle and use.
Various cap foils and colours labels make a clear distinction between the three most famous ketchup tastes: classic, pizza and hot. With a brand new outfit, Vital ketchup continues to preserve a long tradition of Balkan unforgettable tastes…

 

 

Vital tomato ketchup packaging design - plastic bottle detail
Vital tomato ketchup packaging design - plastic bottle cap
Vital tomato ketchup packaging design - bottle cap open
Vital tomato ketchup packaging design
Vital tomato ketchup packaging design - plastic bottle bottom
Vital tomato ketchup packaging design - bottle foil

 

Vital tomato ketchup packaging design. Pizza, classic and hot flavor labels

 

Deliverables

Packaging design
Product visualisation