Petya is about design.

In the world of design, everything is possible. Creating. Imagining. Pushing the limits of the unknown.

I am Predrag Vidović (Petya), a Belgrade-based Product Designer and Design Manager with a focus on iGaming.

Digital product design

Putting heart into everything digital

Great design wins people’s hearts and minds straight away. Whether you’re building an original website or mobile app, or improving an existing product, it needs to stand out.
Understanding the product’s needs and your vision comes first, because close collaboration is the key to reaching business goals.
The result: long-lasting, scalable solutions that are flexible, easy to maintain, and built around end-user needs.

UX/UI Product Reviews

Competitor Analysis

User Flows & Journey Maps

Wireframing & Prototyping

Design Systems

Interface Design

Interaction Design

AI Product Design

AI Workflows for Design Teams

Personalization & Rewards

Branding

In a world full of voices, find your own

A recognizable look helps build a strong relationship with your customers.
Whether you’re an enthusiastic start-up or a business with a long track record, consistent visual identity standards strengthen communication with customers, online and offline, and build a strong, recognizable market presence.

Visual Identity

Brand Guidelines

Art Direction

AI-Generated Visuals

Betting

Looking for an expert?

More than 10 years of experience in the sports betting and iGaming industry have built deep expertise in this field – from designing new products to establishing teams and processes in both Product and Marketing departments.

Digital Product Design

Branding

Design Team & Process Setup

Bringing value

“Simplicity is the key to brilliance.”

Analytical by nature, driven by data, and always curious to explore new things. Since design is meant to sell, not just impress, the work stays detailed yet minimalistic.
An overcomplicated learning curve distracts users from what matters, so the goal is always to keep the design simple – clear and approachable for both new and existing users.

Understanding Problems

Every project starts with listening to both customer and market needs. Discussing problems openly is the best way to find solutions.

Identifying Areas for Improvement

Finding and fixing weak spots lays the groundwork for future success.

Defining Goals

Setting clear goals is the first step toward original, smart design that stands out from the competition.

Want to work together?

Let’s take on the challenge.

Always happy to work with new brands and products, and with companies that want to refresh and improve their products – especially in iGaming and Fintech.
If you’d like to discuss your next project or a collaboration, feel free to drop an email.

Hi 👋

Have an idea for a new project, or a question?
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