Vital – tomato ketchup package

Vital is one of the biggest companies in the food industry field in the Balkans. The challenge was to create a new and fresh look for their ketchup package.

The idea was to use the previous design as the basis, but to change the shape of package in order to associate on tomato and fluid form of ketchup. The goal was also to create a package which will be ergonomic and easy to use, since it was a problem with the previous packaging solution.

The final touch was to present different flavors of this tasty and quality product. It was done by creating different cap foils and color labels for three flavors.

 

 

Vital tomato ketchup packaging design - plastic bottle

 

 

 

 

 

Vital tomato ketchup packaging design - plastic bottle detail
Vital tomato ketchup packaging design - plastic bottle cap
Vital tomato ketchup packaging design - bottle cap open
Vital tomato ketchup packaging design
Vital tomato ketchup packaging design - plastic bottle bottom
Vital tomato ketchup packaging design - bottle foil

 

 

Vital tomato ketchup packaging design. Pizza, classic and hot flavor labels