Tesla – branding identity concept

Tesla is new, hot and modern company focused on technology and innovation.

The task was to create a new visual identity for the company which will make a lasting impression on everyone. The logo also had to illustrate the link between the brand and Nikola Tesla – the greatest inventor of all times and the most brilliant mind in human history.

Creative concept was based on Tesla’s passionate fascination with white pigeons which inspired his work, and with whom he had developed a deep and meaningful relationship during his life. The graphic of white dove in logo now presents a powerful and emotional connection with Nikola Tesla, after whom the company is named.




Tesla visual identity - Nikola Tesla about birds
Tesla visual identity - logotype construction
Tesla visual identity - guidelines
Tesla visual identity - iconography, icons, pictograms, guidelines
Tesla visual identity - typography
Tesla visual identity - TV


Tesla visual identity - smartphone
Tesla visual identity - smartphone