Mozzart brand identity

Mozzart bet is one of the leading companies in East Europe in sports betting and gaming.

Bearing in mind that this industry is highly competitive, the idea was to create strong, intuitive and powerful visual identity around this brand, since the previous one didn’t meet those requirements completely. The solution for this project was a proper and original creative concept with design aimed to convert users. Logo was updated and merged with the new typography. The whole focus was placed symbolically on the X element, as on the sign which everyone uses in betting. The X element became the graphic element on which was based the whole identity concept.

Carefully chosen font family and a set of pictograms also helped the popularity of the whole visual identity. Petya was also in charge of full identity correspondence, brand architecture, shop window design and templates for advertising campaigns